Wixpa GA4
Install free
Google Analytics 4 for your Shopify store, live in under two minutes.
Connect GA4, Google Ads and Google Tag Manager without touching code. Every page view, cart, checkout and order is tracked automatically, including on Checkout Extensibility.
Universal Analytics is gone. Setting up GA4 shouldn't need a developer.
Every store has had to move to Google Analytics 4, but getting ecommerce events, checkout tracking and Google Ads conversions right is fiddly work. Miss one parameter and your revenue reports stop matching Shopify.
Wixpa GA4 does the wiring for you. Install the app, connect your Measurement ID, and accurate ecommerce data starts flowing into GA4 and Google Ads, with our team on hand to help you fine-tune it.
Everything you need for accurate GA4 ecommerce data
No-code, one-click setup
Connect your GA4 property in a couple of clicks. No theme edits, no scripts to paste, no developer needed.
Checkout Extensibility ready
Built on Shopify's modern checkout, so checkout and purchase events keep working after the checkout.liquid sunset.
All ecommerce events
Product views, carts, checkout steps and orders are tracked automatically with the item and value data GA4 expects.
Google Ads conversions
Send purchase conversions to Google Ads alongside GA4, so your campaigns optimise on real revenue.
Client & server-side tracking
Combine browser and server-side events to recover data lost to ad blockers and browser restrictions.
Multi-tag & data layer
Run multiple tags and push ecommerce events to a data layer that Google Tag Manager can pick up.
Real-time analytics
Watch events land in GA4's realtime report the moment shoppers browse, add to cart and buy.
Custom event definitions
Define the extra events your business cares about and send them to GA4 alongside the standard set.
Expert, human support
Live chat with our team to set up, audit and fine-tune your GA4 ecommerce integration.
Three steps, about two minutes
Install the app
Add Wixpa GA4 from the Shopify App Store and open it from your Shopify admin.
Connect GA4
Enter your GA4 Measurement ID, add your Google Ads conversion details if you run ads, and switch tracking on.
See the data arrive
Open GA4's realtime report and watch page views, carts and orders come in from your store.
The full GA4 ecommerce funnel, out of the box
Events follow Google's recommended ecommerce schema, so GA4's monetisation reports, funnels and audiences work without extra configuration.
Start free. Upgrade for the price of a coffee.
All charges are billed in USD through Shopify, every 30 days.
Free
Cup of Coffee
7-day free trialRated 5.0 by 54 Shopify merchants
“Sana was very professional and patient with me… she coached me through each step until we conquered my deficiencies. Excellent service!”
“Very good app, and the team is also very helpful. They even assist with other tasks that aren’t directly related to the app.”
“This app is really useful, and the support agent Sophie was very caring.”
Do I need any coding skills?
No. The app installs tracking for you. You only need your GA4 Measurement ID, and our team can help you find it.
Does it work with Shopify Checkout Extensibility?
Yes. Checkout and purchase events are tracked on Shopify's current checkout, with no checkout.liquid edits required.
Can I track Google Ads conversions too?
Yes. Add your Google Ads conversion details in the app and purchases are reported to Google Ads as well as GA4.
What happens when I reach 1,000 sessions on the Free plan?
The Free plan covers up to 1,000 sessions. Upgrade to Cup of Coffee for unlimited sessions and the full ecommerce event set.
Can I cancel anytime?
Yes. Billing runs through Shopify, and you can downgrade or uninstall whenever you like from your Shopify admin.
Start tracking every sale in GA4 today.
Free to install. Set up in under two minutes.